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Elements and Performance Criteria

  1. Research fixture systems.
  2. Conduct merchandising analysis.
  3. Develop merchandising plans.
  4. Research, obtain and maintain mannequins.
  5. Develop fashion presentations.
  6. Develop fabric presentations.

Required Skills

Required skills

analytical skills to analyse merchandising requirements

creative thinking skills to apply design principles

communication and interpersonal skills to

ask questions to identify and confirm requirements

identify and negotiate parameters of a brief

negotiate specific client needs through clear and direct communication

share information

use and interpret nonverbal communication

use language and concepts appropriate to cultural differences

literacy skills to write reports

technical skills to demonstrate

fabric draping and folding skills

illustration and signage production skills

safe use of equipment materials and resources

Required knowledge

commercially available fixtures fittings and store display equipment including

hire prices

methods of presentation of store mannequins

purchase prices

styles

contemporary store design trends and issues

copyright and intellectual property issues and legislation and their impact on design practice

elements and principles of design

psychological and marketable characteristics of colour in visual merchandising

range of fixtures and merchandisers used in visual merchandising

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

undertakes research leading to the identification and application of merchandising fixtures and fittings

develops a merchandising analysis in response to client requirements

develops wall and floor fixture and merchandising plans that meet industry standards and address the specific needs of the retail outlet

a current file of styles purchase prices hire prices and methods of presentation of store mannequins determined through research and visits to industry suppliers

an illustrated report on the process of remerchandising a stores product

a range of fashion presentations using selected male and female mannequins

strategic visual presentations for fabric displays

Context of and specific resources for assessment

Assessment must ensure access to

a real or simulated retail visual merchandising work environment

relevant documentation such as

WHS requirements

industry codes of practice

information and performance data on

existing merchandising concepts

retail floor and wall fixture systems

information on

client requirements

current merchandise range and concepts

store image

retail design trends

materials

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

observation of performance in the workplace

a simulated retail merchandising instore design project

thirdparty reports from a supervisor

a folio of personally developed designs

an illustrated report on the process of remerchandising a stores product

client feedback

answers to questions on standard procedures for the care maintenance and storage of mannequins

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Merchandisersmay include:

bench styles

fixed

freestanding.

Client may include:

external retail industry clients

internal managers.

Merchandisemay include:

books

confectionery

cosmetics

fabrics

fashion

fashion accessories

food and drinks

homewares.

Specific client needs may include:

gathering data on existing product holdings

identifying the perceived customer target market

listing current stock categories

producing a stock analysis related to the brief

producing an analytical written report as part of the full merchandising plan.

Wall and floor fixture and merchandising plans may include:

entrance

exterior architecture

fixed and freestanding counters

fixed and freestanding merchandisers

lighting

models

price points

promotional areas

racks

signage

storage

traffic patterns

windows.

Store mannequins may include:

adults

children

female

infants

male.

Designated design principles may include:

asymmetrical grouping

dynamic grouping

formally balanced grouping

harmonious grouping

minimalist grouping

rhythmic grouping.

Compositional design themes may include:

drama

formality

fun

glamour

harmony

leisure.